Our Methodology & Data Sources
How We Find Competitors
Competition Compass uses AI-augmented analysis starting from your website or business description. We don’t rely on static databases—we perform real-time research across multiple source categories.
Data Sources
Company Information
- Official company websites
- Product and pricing pages
- Press releases and news sections
Market Intelligence
- Industry publications and news
- Market research databases
- Business registries and filings
Digital Presence
- Social media profiles (LinkedIn, Twitter/X)
- Review platforms
- Job postings (hiring signals)
Technology Signals
- Technology stack analysis
- Product feature tracking
- Integration ecosystems
AI Augmentation
We use large language models (LLMs) to:
- Synthesize information from multiple sources into coherent profiles
- Identify patterns across competitors (positioning, messaging, features)
- Generate strategic insights (SWOT analysis, market positioning)
- Summarize complex data into actionable recommendations
Human analysts review and refine AI-generated insights for accuracy.
Data Freshness
- Competitor profiles are generated from real-time web research
- You can refresh your analysis at any time
- We recommend monthly reviews or before major strategic decisions
Privacy & Ethics
- We only use publicly available information
- Your business data is never shared with third parties
- Analysis results are private to your account
Questions?
Contact us at competitioncompass@toontimbermont.be if you have questions about our methodology.