We’ve shipped three updates to Competition Compass this week. Each one addresses friction we’ve seen in competitive research workflows: outdated results, missing sources, and search sprawl.
Here’s what’s new.
Search Results Now Prioritize Recent Content
Competitive intelligence has a shelf life. A competitor’s positioning from two years ago tells you little about what they’re doing today. Pricing pages get updated. Product features ship. Teams pivot.
Starting today, we focus on what is fresh. You’ll see what competitors are doing now, not what they were doing when they created their online presence a millenium ago 😅.
Why does this matter? Research shows that nearly 65% of valuable content insights come from the past year. Older content still has its place for historical context, but for competitive intelligence, recency wins.
This change applies automatically to all new searches. No configuration needed.
LinkedIn Added as a Search Source
Competition Compass already searches ProductHunt and YCombinator alongside general web results. Now LinkedIn joins that list.
LinkedIn is an underutilized source for competitive intelligence. With over 750 million users , it surfaces signals you won’t find elsewhere:
- Hiring patterns — A competitor ramping up sales hires signals go-to-market investment. Engineering hires in a specific domain hint at product direction.
- Organizational changes — Leadership moves, team restructures, and new roles reveal strategic shifts.
- Company announcements — Product launches, partnerships, and milestones often appear on LinkedIn before they hit the press.
When you run a search in Competition Compass, LinkedIn results now appear in their own section alongside ProductHunt, YCombinator, and general results. You get a multi-source view without switching between tabs.
Manage Your Competitor Searches
Research evolves. The query you started with often isn’t the query you need once you understand the landscape better.
You can now edit search queries inline. Click on a search query, update it, and get better results.
And when a search is no longer relevant? Delete it. And keep your analysis focused on what really matters.
These small workflow improvements add up. Less clutter, more signal.
What’s Next
We’re continuing to improve Competition Compass based on how teams actually use it. If you have feedback or feature requests, we’d love to hear them.
Want to discuss how Competition Compass fits your competitive research workflow? Book a meeting and let’s talk.